Grand Hotel Eden
Riva Paradiso
6900 Lugano, Switzerland
Tel: 0041919859200
http://www.edenlugano.ch/
The International Agenda Setting Conference, now in its sixth year, brings together highly qualified professionals for an exchange of ideas on the impact of media on public opinion. Participants will also have an opportunity to discuss current communicative challenges in business, politics and society, aided by Media Tenor's extensive research of agenda setting in mass media.
Over the course of three days, participants will meet with executives from international companies, internationally renowned communications scientists, politicians and journalists attend lectures on the impact of modern media on current events, and meet in small workshops of no more than twenty to discuss developments in their respective fields in an informal setting. The workshops will also feature presentations of Media Tenor's extensive research results from international media and specific case studies.
The International Agenda Setting Conference has been known as an incubator for new projects and collaborations between organizations and individuals. This year, workshops will focus on the following issues: Investor Relations, CEO Communication, Corporate Reputation, Economics, NGO's / Initiatives, Country/ City Images, Election Campaigning, Publisher's Image, TV News, and Agenda Setting Theory (please read our workshop descriptions for more detailed explanations).
"The annual media agenda setting research conference organized and sponsored by Media Tenor is among the most valuable programs I have experienced. The research presented is groundbreaking and of the highest quality. Scholars and professionals participating in the conference are the leading figures in the field. The discussion is engaging, thought-provoking and highly informative. I most strongly recommend participation in this pioneering event."
Prof. Dr. Maxwell McCombs
Jesse H. Jones Centenial
Chair in Communication
University of Texas, Austin, USA
"This conference provides a rare opportunity for scholars, journalists, business representatives, politicians, NGO representatives and the public to discuss the practical and theoretical implications of agenda setting research and theory in a very pleasant and stimulating setting. In addition, the unusually systematic and comprehensive media content analysis data from Media Tenor is a rich, unique resource for the study of media, business, public and policy agenda setting. Highly recommended.”
Dr. David Weaver
Roy Howard Research Professor
School of Journalism, Indiana University, Bloomington
"A very important conference. Nowhere else can politicians, business representatives and scientists discuss as intensively the growing influence of mass media on society. And nowhere else can they find scuh a rich pool of content analysis data, as on the Agenda Setting Conference of the Media Tenor Institute."
Prof. Dr. Frank Brettschneider
Institute of Communications
University of Augsburg, Germany
|
