Speaker's Presentations

	How to define the Awareness Threshold?
Roland Schatz, President and Founder, Media Tenor Int., Lugano
	Media’s Role during Election Years: Agenda Setters and Cutters
Prof. Wolfgang Donsbach, Former President, ICA
	Improving Images: How to put EU on the Media Agenda
Anthony Gooch, Head of Media Relations, EU, Washington DC
	Enretprise Risk Management: The Critical Role of Information
Prof. Robert Eccles, President Perception Partners, Boston
	Identifying trends: Term-Spotting as Tool to Identify Issues before they become Agenda Setters
Prof. Martin Eppler, University of Lugano
	Practical Prognostication: Research Based Forecasting, Understanding Drivers of Change
Humphrey Taylor, Chairman of The Harris Poll
	One Message Strategy as a Global Challenge
Dr. Herbert Heitmann, Head Corporate Communications SAP, Walldorf
	Reducing Clichés: How Country Image Impact Perception
Muin Khoury, Director, Research and Opinion Polling, The Royal Hashemite Court Jordan, Amman
	Moving Agenda Setting to New Frontiers:
Prof. Max McCombs, University of Texas
	Lessons Learnt from the Journalists Perspective: Players or Victims?
Prof. Stephan Ruß-Mohl, European Journalism Observatory, Lugano

Case Studies Presented in Workshops

	Agenda Setting and Election Campaigning
Workshop Leader: Markus Rettich Case Study Presented by: Prof. David Weaver, Dr. Thomas Petersen
	Agenda Setting and CEO Communications and Corporate Reputation Management
Workshop Leader: Matthias Vollbracht Case Study Presented by: Dr. Herbert Heitmann, Thomas Mickenheit
	Agenda Setting and Investor Relations
Workshop Leader: Roland Schatz Case Study Presented by: Prof. Robert G. Eccles, Prof.christoph Kaserer
	Agenda Setting and Economics
Workshop Leader: Dr. Thomas Brockmeier Case Study Presented by: Julia Sophie Wörsdorfer
	Agenda Setting and NGO
Workshop Leader: Dr. christian Kolmer Case Study Presented by: Markus N. Beeko, Mark Adams
	Agenda Setting and Country Images
Workshop Leader: Wadim Schreiner Case Study Presented by: Martin Gurri,Lebogang Hashatse
	Agenda Setting and TV Media/ Publishers Image
Workshop Leader: corinna Fischer Case Study Presented by: Raju Narisetti, Karl Heinz Ruch
	Agenda Setting Theory
Workshop Leader: Simone Anders Case Study Presented by: Prof. Craig Caroll, Prof. Donald Shaw

Conference Material

	Key to misunderstanding
	Meltdown at a media panel
	Flashback to O.J.
	Impressum
	Al Jazeera: influence without a solid basis
	Media Trends
	European politics remains a marginal topic in German media
	Sport puts Canada on TV agenda
	Too little media momentum for Kerry
	Limping towards the Convention Bounce
	How to destroy an ideal
	A world apart
	IT: Nothing but company coverage
	Reinforcing stereotypes in prime time
	SA media‘s blind spot on AIDS
	Kofi who?
	Will democracy survive the media?
	Russia: No problems in “Oil-Dorado?”
	Media sings black empowerment praises
	Despite Viagra communication sags
	Who is the top innovation communicator?
	No global media?
	Our Mission: Cutting-edge reporting
	Media Tenor: Established as a well-known, public institution
	News and the business climate
	The media‘s curse