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Wednesday 11th October, 2006
Thursday 12th October, 2006
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Why the Awareness Threshold Matters
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| Roland Schatz, CEO Media Tenor, Bonn, Germany |
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How to Identify a Country at Reputation Risk
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| Joshua Fouts, Director USC Center on Public Diplomacy, USA |
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The Ups and Downs in the Perception of Biotechnology in Germany, UK and USA
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| Prof. Wolfgang Donsbach, TU Dresden, Dresden, Germany |
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The Role of Communication in Monetary Policy
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| Prof. Dr. Jan-Egbert Sturm, ETH Zürich, Zürich, Switzerland |
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Overcoming Stereotypes (Arab/World)
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| Andrea Küppers, Head of Evaluation, Deutsche Welle, Bonn, Germany |
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Overcoming Stereotypes (Arab/World)
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| Mazen Hayek, Director of Marketing & Business, Al Arabiya, Dubai, UAE |
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Reputation and Its Risks
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| Dr. Robert G. Eccles, Perception Partners, Inc., Boston, USA |
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Corporate Social Responsibility (CSR) and Corporate Communications
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| Wolfgang Scheunemann, CEO, dokeo GmbH, Stuttgart, Germany |
Friday 13th October, 2006
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Communicating the Social Market Economy - The Perspective of an European Policy Think Tank
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| Prof. Michael Hüther, Director and Member of Presidium, Institute of German Economy, Cologne, Germany |
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New Trends on Global Corporate Reputation Research
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| Dr. Craig Carroll, Assistant Professor, USC Annenberg School for Communication, Los Angeles, USA |
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Agenda Setting from a Scientist’s point of view
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| Prof. Donald L. Shaw, University of North Carolina at Chapel Hill, USA |
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Protos. The Plant Oil Stove. An example of CSR Communication
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| M.A. Barbara Kutscher, Corporate Communications, BSH Bosch und Siemens Hausgerä |
To see Case Studies of Workshops click here
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