This workshop will focus on defining risk indicators for Corporate Communications. Analysis and comparison will be made between DAX 30 Annual Reports from 2003 – 2005 and each company’s corresponding media image during the period from 2003-2006. Prof. Robert Eccles will debate the findings in relation to the impact on a company’s reputation.

How to create a Strategic Plan for external communications and how to monitor it? What can be done to build public trust and how to measure and monitor it? HVB has set up a monitoring tool system which will be basis of this workshop

Corporate Social Responsibility (CSR) is increasingly a risk factor for external communications. After the Enron debacle, credibility in CSR lost momentum. Wolfgang Scheunemann, CEO of Dokeo and long time Communication Manager at Daimler Chrysler will show using 2 real-life cases, how one can overcome the negative sentiment towards CSR in the media.

It seems that the issue of an IPO is back on the Agenda, but in Europe it has not been a total success story over the past 12 months where standard communication rules have been ignored. Both shareholders and the leading banks lose out substantially and the company reputation is damaged. Media Tenor’s 8 Rules for an IPO success will be discussed based on IPO successes and failures in 2006 in Germany and overseas.

This workshop will focus on defining risk indicators for Investor Communications and will incorporate an analysis of DAX 30 Annual Reports from 2003 – 2005. Scott Newquist, CEO of Advisory Capital Partners, will debate the findings in relation to the impact on the share price.

Music Festivals are financially successful if all tickets are sold. The Beethoven Festival is reaching out for more than this. Intendant Ilona Schmiel is trying to not only improve the image of the festival itself but to bring additional value to the region and for the sponsors. This workshop provides lessons for other Event Managers.

The World Economic Forum (WEF) has for a long time been perceived as the organiser of the “Spirit of Davos”. Once a year in January, the world’s most influential leaders meet in the Swiss Alps to discuss pressing issues relating to politics, business, science and culture. However, the WEF is far more than a conference organiser. With several initiatives in the areas of education, water conservation, the environment, and anti-corruption, the institution has a 24/7 job every day of the year. With Matthias Luefkens, WEF, this workshop will show how the WEF has tried to raise awareness for these initiatives.

This workshop will be presented by Prof. Urlich Fritsche, (DIW) who will explore ways of measuring the impact of the media on the perception of inflation and its consequences.

Under the guidance of Prof. Jan-Egbert Sturm, University of Zürich, this workshop will discuss findings from a long-term study on media coverage and explore its relevance for the European Central Bank and its implications on media impact.

How (not) to make use of Media Tenor’s Quotation Reports? Each year, Media Tenor analyses how German and International Media are quoted by their colleagues. This workshop brings hands-on, practical advice about how to take advantage of communicating above the AwarenessThreshold and its impact on the sales figures for a newspaper publisher.

The Czech Public Service TV has been repeatedly amongst the Top 3 in Media Tenor’s Annual Global TV Awards, especially in the category of diversity. The Editor-in-Chief will discuss the changes they have implemented to ensure that CZ-TV is consistently serving the public – a factor that is constantly monitored by the Czech Government.

This workshop will discuss the latest findings of first and second level agenda setting theory and attempt to link them more closely with the ICA=CH model. It will be shown that the concept of the AwarenessThreshold must be both understood and used as a systematic tool by academics and communications executives to ensure that their messages are being received by their particular target audience.