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Workshop:
Corporate Communications
Armin Guhl, Head of External Communications, Commerzbank, presents a case study in the Corporate Communications workshop.
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Workshop:
Agenda Setting and NGO
The NGO workshop participants listen to Nicholas van Praag, Director External Relations, UNHCR.
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Workshop:
Agenda Setting Theory,
Prof. Donald L. Shaw,
one of the founding fathers of agenda-setting theory, argues his case in the Theory workshop.
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Workshop:
Prof. Jan-Egbert Sturm(centre), ETH Zurich, and Matthias Vollbracht (left), Head of Business Research at Media Tenor International AG, discuss the economic implications of media coverage.
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Conference room at this year's location in Harnack-Haus, Conference Center of Max-Planck-Gesellschaft.
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Workshop: Agenda Setting and NGO
Lively discussion in the NGO workshop. Thomas Schwarz, Care Deutschland, addresses Nicholas van Praag, UNHCR.
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Workshop:
Agenda Setting and NGO
Participants of the NGO workshop discuss the merits of the new social media.
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