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One would have expected that after the Lehman collapse the world had enough to absorb. But since our last conference we equally have been confronted with the fact that complete countries were declared bankrupt. The framing of these countries as PIGGS, a term by no surprise coming out of the banking sector, was a clear indicator that neither the business world nor the media properly understood the actual message from the Lehman downfall: we need a complete new restart if we want to overcome the TRUST MELTDOWN.
With BP in 2010 handling the disaster as if their Alaska pipeline crisis a few years ago had never happened, with religious leaders unwilling to face facts and consequences from child abuse, burka discussions and resignations, we now come together for our 11th International Agenda Setting Conference from October 27-29, connected through hope that quality might finally be seen as the key to regain this trust and sustainable success. THE ECONOMISTS´ latest sales figures show clearly that solid journalism is needed and desired more than ever in these times.
We are privileged to have a similar prestigious group of leading journalists, managers, politicians and scientist from around the world gathered in Switzerland to discuss latest trends around media impact, and how to understand the Agenda Setting effects in a constructive way.
Welcome at the Zurich lake. Welcome to another two days of intense data-driven debates on how and where media did progress – such as in areas of reporting on economic development, the coverage of religion, or the fact that Africa seems to be a place of fun and value – beyond the FIFA 2010 World Cup…
Roland Schatz
CEO Media Tenor International
Mabel van Oranje is the first Chief Executive Officer of the Global Elders, a group of eminent individuals convened by Nelson Mandela to use their wisdom, independent leadership and experience to tackle some of the world's toughest problems. A member of the Dutch royal family, she is also one of the founding members of the think tank European Council on Foreign Relations, was a co-founder of War Child Netherlands, and was a director of the Open Society Institute in Brussels. TheWorld Economic Forum in Switzerland counted her as one of the hundred "Global Leaders for Tomorrow".
Mabel van Oranje
CEO
The Elders, London
"The annual media agenda setting research conference organized and sponsored by Media Tenor is among the most valuable programs I have experienced. The research presented is groundbreaking and of the highest quality. Scholars and professionals participating in the conference are the leading figures in the field. The discussion is engaging, thought-provoking and highly informative. I most strongly recommend participation in this pioneering event."
Prof. Dr. Maxwell McCombs
Jesse H. Jones Centennial
Chair in Communication
University of Texas, Austin, USA
"The AS conference is a one-of-a-kind interactive forum focusing on reputation risks and options. It is a unique opportunity to hear directly from successful business leaders, editor-in-chiefs and leading academics from both sides of the Atlantic on how corporate communications can make the difference in helping their company manage reputational risk. The workshop groups are small on purpose. -Where else do you get to discuss, in detail, practical topics with like-minded professionals that will have an immediate benefit once you return to your office? If you are looking for breakthrough ideas on managing reputational risk at Petersberg you will find it!"
Dr. Robert Eccles
CEO Advisory Capital Partners, Boston, U.S.A
"This conference provides a rare opportunity for scholars, journalists, business representatives, politicians, NGO representatives and the public to discuss the practical and theoretical implications of agenda setting research and theory in a very pleasant and stimulating setting. In addition, the unusually systematic and comprehensive media content analysis data from Media Tenor is a rich, unique resource for the study of media, business, public and policy agenda setting. Highly recommended.”
Dr. David Weaver
Roy Howard Research Professor
School of Journalism, Indiana University, Bloomington
"A very important conference. Nowhere else can politicians, business representatives and scientists discuss as intensively the growing influence of mass media on society. And nowhere else can they find scuh a rich pool of content analysis data, as on the Agenda Setting Conference of the Media Tenor Institute."
Prof. Dr. Frank Brettschneider
Institute of Communications
University of Hohenheim, Germany
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