MEDIA TENOR SPECIAL AWARD: DAR AL IFTA, CAIRO
Lucerne, Switzerland. The Dar Al Ifta team under the leadership of Sheik Dr. Ali Gomaa, the Grand Mufti of Egypt has been selected by the Media Tenor Board to receive the Media Tenor Special Award for 2011. Ten years after the terror attacks in New York and Washington it remains a challenge for religious leaders to explain the relations between what religion stands for and the terrorist acts that are committed in its name. The latest attack in Norway just a few weeks ago highlights how important it is for journalists to understand their role in providing context and background information: too often rumors are taken as facts and once the headlines are printed the damage is often done. . Media Tenors ongoing research into religion as reported on in the global opinion leading media shows that Muslim leaders are receiving less than 10 % of airtime when journalists report about Islam. Back in 9/11 2001, Dr. Ali Gomaa, the Grand Mufti of Egypt, was immediately preparing press releases condemning the terror attack and clarifying that any person injuring an innocent cannot declare himself being in line with the Quran. But his interviews and thoughts found only resonance in media from the Arab region. Other religious leaders such as Dr. Mustafa Ceric, the Grand Mufti of Bosnia-Herzegovina, experienced the same difficulties to get his voice heard in the Western media. Acknowledging these challenges, the team of Dr. Ali Gomaa at the Dar Al Ifta have developed a much better understanding of the media, particularly Western. Dr Gomaa selected team members to travel to Europe and the United States to meet with print media, TV-stations and newswires in order to understand better the inner workings of the media environment and to be better prepared in case of future challenges. Dar Al Ifta started writing opini on pieces for Western media and thereby raising the share of voice of Muslims in the media, resulting in a much better understanding of issues amongst the Western audiences. To recognize the work and in order to support Dr Gomaa and his team in further improving their efforts, Media Tenor is presenting the Special Media Tenor Award for 2011 to Dar Al Ifta. About the Dar Al Ifta: The Dar al Ifta in Egypt, Cairo is an educational research institute founded to represent the Islam with particular focus on Islamic legal research. It is aiming at keeping Muslims in touch with religious principles, assisting in determining the right way as well as facilitating an understanding between religious and worldly life. For more information visit www.dar-alifta.org. Media Tenor / InnoVatio Verlag Zuzana Beluska Alte Jonastr.48 CH8640 Rapperswil Lake Zürich phone: +41-43-25519-26 fax: +41-43-25519-29 http://www.mediatenor.com/
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DOCTORS WITHOUT BORDERS WINS INT. NGO COMMUNICA-TOR AWARD
Award honours achievement of positive, balanced, and diverse media image Lucerne, October 7, 2011. Doctors without Borders had the most balanced media presence which saw it win the International NGO Communicator in 2011 at Media Tenor's 12th International Agenda Setting Conference. The media landscape is changing radically. Not only politicians and companies compete for media awareness, but non-governmental organizations and their causes also depend on sustainable media coverage to an increasing degree. In the competition for public support and charity money, NGOs have to move beyond the Awareness Threshold of the media to demonstrate their capabilities and present a constructive picture of their goals and plans to the public. Media Tenor has tracked the media coverage of NGOs continuously since 2000, giving an accurate picture of media awareness, tone of coverage and the issues prevalent in the reports. M edia Tenor has based a successful communication strategy for NGOs on the following 8 criteria: Volume of Coverage, Tone of coverage, Share of voice (share of stories based mainly on quotes from the organisation), Share of interviews and opinion pieces, Personalisation (share of stories focusing on senior management), Tone of coverage of senior executives, Share of forward-looking reports and Steadiness of coverage over time. The overall performance in the 8 criteria served the purpose of identifying NGOs that have the best chance to succeed in getting their message across to the public. For the period from July 2010 to June 2011, MEDIA TENOR analysed 31 679 reports about NGOs in 17 leading International TV media. Doctors without Borders claimed this years award because of consistent performances in the different criteria with strong results in the overall rating of coverage the NGO generated and the evaluation of its representatives in the media. Doctors without B orders out performed its competitors on the criteria that judge the image of its representatives. The Red Cross came in as first runner-up with also consistent performances on the criteria and out performing other NGO in its ability to get interviews and give their input on TV news. Amnesty International ability to maintain a steady performance on the various criteria saw them come in third position. For over 18 years Media Tenor's mission has been to contribute to objective, diverse and newsworthy news by bringing together the diverse parties who both impact and are affected by the news. Media Tenor's global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences. The annual Agenda Setting Conference brings together these diverse constituencies for data-driven workshops, panels, case studies and keynote speeches. Embargoed until October 7th 2011, 6pm Media Tenor / InnoVatio Verlag Zuzana Beluska Alte Jonastr.48 CH8640 Rapperswil Lake Zürich phone: +41-43-25519-26 fax: +41-43-25519-29 http://www.mediatenor.com/
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ALLIANZ, AXA & AVIVA WIN MEDIA AWARDS
Lucerne, October 7, 2011. Despite lasting turmoil on the financial markets and concerns over economic stability, Allianz, Axa and Aviva win this years Insurance Industry Media Reputation Award. "The award reflects a full year of continuing performance, responsiveness and addressing the right topics in corporate communication" explains Matthias Vollbracht, Director of busi-ness research at Media Tenor during the Award Ceremony at the Hotel Pa-lace in Lucerne. Allianz scored highest with 38 points, followed by Axa (29) and Aviva (21). Baloise and Munich Re have been able to improve their scores compared to 2010 and rank 4th and 5th. The award is calculated based on a scientific media content analysis of 54,882 stories on insurance companies and their senior management in 125 opinion leading international media from Germany, Spain, France, Sw itzer-land, Austria, UK, US, China, South Africa and Italy. A catalogue of 11 cri-teria was applied to the reports such as minimum visibility, brand approval, share of voice, use of interviews and guest appearance, senior management visibility and rating, addressing important value drivers such as HR, cus-tomer relations, etc. "Allianz outpaced its competitors on visibility, adding insights to the indus-try coverage (e.g. recommendations to tackle the stability crisis) and making efficient use of personalization", states Vollbracht. Axa was very successful in addressing all crucial value drivers communicating on innovation and products/customer relations and strategy. Aviva managed to attract outstand-ing approval for senior management and brand rating. The award will be presented in Lucerne at Media Tenor's 12th International Agenda Setting Conference from October 7th to 9th, 2011. For over 18 years Media Tenor's mission has been to contribute to objective, divers e and newsworthy news by bringing together the diverse parties who both impact and are affected by the news. Media Tenor's global research projects include analyses of election campaigns, investor relations, public diplomacy and corporate communications. The annual Agenda Setting Con-ference brings together these diverse constituencies for data-driven work-shops, panels, case studies and keynote speeches. Embargoed until October 7th 2011, 6pm Media Tenor / InnoVatio Verlag Zuzana Beluska Alte Jonastr.48 CH8640 Rapperswil Lake Zürich phone: +41-43-25519-26 fax: +41-43-25519-29 http://www.mediatenor.com/
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BBC 10 O’ CLOCK NEWS WINS GLOBAL TV AWARD
Award honors TV news’ diverse and relevant coverage Lucerne, October 7, 2011. After last being recognized by Media Tenor as a top international TV news channel in 2005, BBC has once again emerged as the winner, this time at Media Tenor's 12th International Agenda Setting Conference for its 10 o’ Clock News program. The Media Tenor Global TV Award recognizes domestic news programs that does not only expose their audiences to a variety of issues and news-makers, but who also report on issues that normally fall below the regular media awareness threshold. For the period July 1, 2010 – June 30, 2011, 202 718 reports in 25 international TV News programs were analyzed according to fourteen criteria. The 14 examined categories were: Diversity of issues in domestic news; Di-versity of newsmakers; Diversity in foreign coverage; Diversity in company coverage; Diversity in industry coverage; Focu s on policy issues in political coverage; Focus on women as opposed to men; Visibility & diversity of health coverage; Visibility & diversity of education coverage; Visibility & diversity of environmental coverage; Visibility & diversity of corporate sus-tainability coverage; Visibility & diversity of coverage on religion; Visibility & diversity of coverage on peace; and Visibility & diversity of coverage on emerging markets. BBC 10 o’ Clock News claimed this year's award because of consistently featuring amongst the top news programs in all the different categories. Its exceptionally strong focus on political policy issues, particularly foreign policy, set it apart from many other channels that tended to only focus on political personalities. It was also amongst the leaders in reporting on issues which tend to receive little attention in mainstream news broadcasts, namely Education, Environment, Peace, and Religion. Interestingly, the Chinese TV news program CCTV Xin Wen Lian Bo came in as the first runner-up because of the large diversity it had in its coverage on newsmakers and foreign destinations. The 2009 winner of the Global TV Award, the Spanish TV news program TVE1 Telediario2, who have consis-tently featured amongst the top news programs in the last years, came in a close third just after CCTV this year. Telediario’s diverse international cov-erage was complimented by its strong overall performance. For over 18 years Media Tenor's mission has been to contribute to objective, diverse and newsworthy news by bringing together the diverse parties who both impact and are affected by the news. Media Tenor's global research projects include analyses of election campaigns, investor relations, public diplomacy and corporate communications. The annual Agenda Setting Con-ference brings together these diverse constituencies for data-driven work-shops, panels, case studies and keynote speeches. Embargoed until October 7th 2011, 6pm Media Tenor / InnoVatio Verlag Zuzana Beluska Alte Jonastr.48 CH–8640 Rapperswil Lake Zürich phone: +41-43-25519-26 fax: +41-43-25519-29 http://www.mediatenor.com/
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