Media Tenor partners with research institutes, universities and foundations in conducting studies relevant to the development of journalism and media in the service of public interest. Some of the most recent projects are listed below.
Media Tenor welcomes organizations' requests and enquiries about partnership for future studies.
The media's role in contributing to educational efforts, public awareness, and political consideration of the international AIDS crisis is immeasurable. Media Tenor is dedicated to monitoring the leading international print and broadcast media's AIDS coverage in order to provide a resource for media professionals and others interested in bringing the AIDS crisis to the forefront of global awareness and initiative. Media Tenor looks for universities and organizations interested in collaboration to expand this project.
Media Tenor has studied the influence of media in international business and political affairs in the most diverse topics such as the role of new EU countries among the "old" members of the EU; Anti-Americanism in Europe, Asia and Middle East; Anti-Islam and Anti-Arab sentiment in Europe and the US; The image of cities running to host special events like Olympic Games and the image of the former East Germany in German media. Organizations interested to cooperate in these projects are welcome to suggest new studies.
Media Tenor has developed extensive research on long-term indicators of the image of a company, monitoring developments in the coverage of certain industries, individual companies and its CEOs. Organizations interested in researching subjects such as the influence of media coverage on investor and consumer behavior, analysis's quotes in the media and effects in share prices, media coverage of certain industries, an others, are welcome to contact our researchers.
Media Tenor's methodology permits a detailed and accurate analysis of the complete coverage of each medium, as well as comparisons between various media to identify differences in the coverage of a variety of subjects. Which media are presenting the public with a diverse set of news, a variety of angles and objective reporting? How can the work of the media be improved with the help of long-term content analysis? Media Tenor invites journalism schools, media organizations, and foundations to collaborate on this project.
Media Tenor has analyzed the coverage related to gender in the news in different countries, as well as that relating to different racial/ethnic groups - highlighting trends in the coverage of each respective group, some of which may help shape or reinforce existing stereotypes. Our research thus serves as a powerful advocacy tool for promoting equal opportunity and visibility - for a more diverse coverage and a more diverse newsroom as well. NGOs, universities and business associations are welcome to contact Media Tenor with their ideas for research projects.
Covering wars is the greatest of all journalistic challenges: in the face of heightened emotional tensions and limited access to those responsible, it is just as difficult to adopt a neutral position as it is to present both perspectives on a conflict. The question of the study at hand was whether or not, in the period between July 21st and August 3rd, 2006, international TV programs gave their audiences a chance to form their own opinion on the conflict between Israel and the Hezbollah. Media Tenor analyzed 27 International TV programs such as BBC, ABC; NBC; CBS; FOX, ZDF; ARD; Al Jazeera, Al Arabiyah, Al Alam, Nile News, SABC; E TV second by second and looked at what people, institutions and arguments were presented. In addition, it looked at the long-term trend of coverage on the Middle East, in order to put it into perspective and to see whether or not it has changed.
A 50-page report is available for purchase.
Media Tenor monitored and analyzed the coverage of the U.S. Elections on a daily basis with the aim of highlighting trends and tendencies of reporting in U.S. media, particularly broadcast news programs. The complete set of data, with the results from the analysis of leading U.S. media from January to November, is available for purchase for anyone interested in how the media covered and influenced the developments and final outcome of the 2004 campaigns. Journalists interested in the data for news stories can request access by email.
The purpose of this project was to analyze the role South African media played in the run-up to the national elections of 14 April 2004, in particular in its coverage of South African political parties and the national elections. Media Tenor highlighted general trends and perceptions as displayed by the selected set of South African media.
Media Tenor analyzed the TV reports on Iraq war in Germany, U.S., Britain, Czech Republic and South Africa. The study highlights the media coverage of subjects like journalists' working conditions in Iraq, share of visibility of the foreign correspondents, overall share of media coverage of all protagonists (e.g. Iraqi vs. Allied), consequences of the war, rating of U.S. military actions, coverage of George W. Bush and Saddam Hussein, coverage of Iraqi and Allied casualties, the legitimacy of the war, the UN and more.
A 50-page report is available for purchase.
From April 4 to 11, the European-Identity Cultural Caravan traveled through five of the 10 countries joining the European Union on May 1 2004. The Caravan was an opportunity to bring 200 civic leaders, businessmen, entrepreneurs, artists and journalists together on a unique train tour through the accession countries, in order to stimulate thinking and conversation on European identity issues such as leadership, governance, environmental sustainability, media and more.
The Caravan's ideas and proposals were printed in a book that was handed over to representatives of the European Commission on April 28th. More information can be found at: www.european-identity.net.
For more information on all of these projects, please contact Zuzana Beluska.
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