Former Conferences

11th INTERNATIONAL AGENDA SETTING CONFERENCE, LAKE ZÜRICH,
RAPPERSWIL, SWITZERLAND, 27TH - 29TH OCTOBER, 2010

Rebuilding Reputation After the Trust Meltdown

One would have expected that after the Lehman collapse the world had enough to absorb. But since our last conference we equally have been confronted with the fact that complete countries were declared bankrupt. The framing of these countries as PIGGS, a term by no surprise coming out of the banking sector, was a clear indicator that neither the business world nor the media properly understood the actual message from the Lehman downfall: we need a complete new restart if we want to overcome the TRUST MELTDOWN.

With BP in 2010 handling the disaster as if their Alaska pipeline crisis a few years ago had never happened, with religious leaders unwilling to face facts and consequences from child abuse, burka discussions and resignations, we now come together for our 11th International Agenda Setting Conference from October 27-29, connected through hope that quality might finally be seen as the key to regain this trust and sustainable success. THE ECONOMISTS´ latest sales figures show clearly that solid journalism is needed and desired more than ever in these times.

We are privileged to have a similar prestigious group of leading journalists, managers, politicians and scientist from around the world gathered in Switzerland to discuss latest trends around media impact, and how to understand the Agenda Setting effects in a constructive way.

Welcome at the Zurich lake. Welcome to another two days of intense data-driven debates on how and where media did progress – such as in areas of reporting on economic development, the coverage of religion, or the fact that Africa seems to be a place of fun and value – beyond the FIFA 2010 World Cup…

Roland Schatz
CEO Media Tenor International

Media Tenor Agenda Setter Award Business Media


Media Tenor International
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Media Tenor DAX 30 Award


Media Tenor International
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Media Tenor Global TV Award


Media Tenor International
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Why Sport Sponsoring Can Help to Regain Trust


Francesco de Leo, CEO Green Comm Challenge, Los Angeles, USA
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Improving the Public Debate on Health


Klaus Gritschneder, Member of the Board, Europa Apotheek, Venlo, Netherlands
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Peace is More Than the Absence of Conflict


Steve Killelea, Founder Global Peace Index, Institute for Economics & Peace, Sydney, Australia
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How to detect risks in Regards to CEO Reputation


Matthias Vollbracht, Head Corporate Research, Media Tenor International, Zurich, Switzerland
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Rebuilding Reputation won't Work Without the Full Picture


Roland Schatz, CEO & Founder of Media Tenor International, Zurich, Switzerland
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The Media's Share of Building Trust


Ulrik Haagerup, Executive Director of News, Danish Broadcasting Corp., Copenhagen, Denmark
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Bridging the Gap Between Financial Markets and Public Expectations


Liv Apneseth Watson, Founder of XBRL International, London, UK
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How to Make Place Branding More Than Another Tool for Public Diplomacy


Prof. Frank M. Go, Rotterdam School of Management, Erasmus University, Rotterdam, Netherlands
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15th Agenda Setting Conference