Former Conferences
When Media Tenor started out in 1993, journalists stated: "We don’t make an impact." At Media Tenor’s first Agenda Setting Conference in Leipzig in 1999, some award winners would not even attend because "the media do not set the agenda."
20 years later, it is no longer a matter of discussion whether news selection leaves its mark on the reader or viewer when Greece, who contributed only 1.5% of Europe’s economic output during good times, receives 60% of the attention in opinion-leading media, this does set the agenda. And this applies not only for tourists but also for investors or central banks.
But it is not only the continued development in the field of strategic reputation management that shows to what extent agenda-setting research can now provide differentiated information on the interaction between the media and the public. Since Allianz started to provide assistance to companies with its own Reputation Protect Insurance in case of media damage and investment banks set up funds in response to media signals, discussions no longer are about if, as in 1993, but rather about how and with whom. Recent research in collaboration with Prof. Schwalbach of the Humboldt University demonstrates that the "awareness threshold" plays a key role. This could even be used to forecast the opinion of the economic elite on the prediction of the image values of the top 240 companies for Manager Magazin.
In a similar fashion, Method Invest in London could complete their backtesting based on Media Tenor data and show that certain media signals anticipate buying and selling behavior on the stock market also after the financial crisis. Agenda Setting at its best?
Welcome to the 14th International Agenda Setting Conference.
Roland Schatz
CEO Media Tenor International
German Government Communicator Award
Winner: Verkehr, Bau und Stadtentwicklung
Agenda Setting Awards
2013 23 - 25 October 2013
German Government Communicator Award

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Winner 1 Verkehr, Bau und Stadtenwicklung |
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Winner 2 Auswartiges Amt |
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Winner 3 Ernahrung, Landwirtschaft und Verbraucherschutz |

Global TV News Award
Winner: BBC 2 (Newsnight)
Agenda Setting Awards
2013 23 - 25 October 2013
Global TV News Award

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Winner 1 BBC 2 (Newsnight) |
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Winner 2 FOX |
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Winner 3 ABC 7:30 |

Best Business Media Award
Winner: Financial Times
Agenda Setting Awards
2013 23 - 25 October 2013
Best Business Media Award

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Winner 1 Financial Times |
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Winner 2 Handelsblatt |
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Winner 3 Les Echos |

Agenda Setter Media Award
Winner: Spiegel
Agenda Setting Awards
2013 23 - 25 October 2013
Agenda Setter Media Award

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Winner 1 Spiegel |
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Winner 2 (tied): FT |
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Winner 2 (tied): Bild |
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Winner 3 (tied): Guardian |
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Winner 3 (tied): SZ |

G20 Country Image Award
Winner: Canada
Agenda Setting Awards
2013 23 - 25 October 2013
G20 Country Image Award

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Winner 1 Canada |
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Winner 2 US |
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Winner 3 Mexico |

MENA Country Image Award
Winner: Israel
Agenda Setting Awards
2013 23 - 25 October 2013
MENA Country Image Award

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Winner 1 Israel |
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Winner 2 United Arab Emirates |
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Winner 3 Palestine |

Asia Country Image Award
Winner: Singapore
Agenda Setting Awards
2013 23 - 25 October 2013
Asia Country Image Award

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Winner 1 Singapore |
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Winner 2 South Korea |
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Winner 3 Malaysia |

EU Country Image Award
Winner: Netherlands
Agenda Setting Awards
2013 23 - 25 October 2013
EU Country Image Award

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Winner 1 Netherlands |
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Winner 2 Sweden |
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Winner 3 Austria |

German Federal States Award
Winner: Baden-Württemberg
Agenda Setting Awards
2013 23 - 25 October 2013
German Federal States Award

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Winner 1 Baden-Württemberg |
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Winner 2 Niedersachsen |
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Winner 3 Bayern |

Financial Expert Award
Winner: Barclays
Agenda Setting Awards
2013 23 - 25 October 2013
Financial Expert Award

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Winner 1 Barclays |
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Winner 2 Deutsche Bank |
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Winner 3 Thomson Reuters and Citigroup |

DAX 30 Best Annual Report Award
Winner: BMW
Agenda Setting Awards
2013 23 - 25 October 2013
DAX 30 Best Annual Report Award

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Winner 1 BMW |
Winner 2 (tied): Deutsche Bank |
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Winner 2 (tied): Adidas |
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Winner 2 (tied): Beiersdorf |

DAX 30 Reputation Award
Winner: BMW
Agenda Setting Awards
2013 23 - 25 October 2013
DAX 30 Reputation Award

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Winner 1 BMW |
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Winner 2 (tied): Daimler |
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Winner 2 (tied): Deutsche Telekom |
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Winner 3 VW |

NGO Reputation Award
Winner: The Brookings Institution
Agenda Setting Awards
2013 23 - 25 October 2013
NGO Reputation Award

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Winner 1 The Brookings Institution |
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Winner 2 Human Rights Watch |
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Winner 3 National Rifle Association |

University Reputation Award
Winner: Oxford, London School of Ecomonics
Agenda Setting Awards
2013 23 - 25 October 2013

University Reputation Award

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Winner 1 (tied): Oxford |
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Winner 1 (tied): London School of Ecomonics |
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Winner 2 Harvard |
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Winner 3 London Business School and Cambridge |
Agenda-Setting Theory Award
Winner: Russell Neuman
Agenda Setting Awards
2013 23 - 25 October 2013
Agenda-Setting Theory Award

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Winner 1 Russell Neuman |

Special Award: Human Trafficking
Winner: Hala Goarni: CNN International
Agenda Setting Awards
2013 23 - 25 October 2013
Special Award: Human Trafficking

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Winner 1 Hala Goarni: CNN International |
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Winner 2 Marion von Harren: ARD Tagesschau |
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Winner 3 Leigh Sales: ABC 7:30 |

Economic Think Tank Award
Winner: DIW
Agenda Setting Awards
2013 23 - 25 October 2013
Economic Think Tank Award

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Winner 1 DIW |
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Winner 2 (tied): Ifo |
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Winner 2 (tied): IW |
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Winner 3 ZEW |
